Art on the Silo
Münster's Bull Is Glowing in Fresh Colours
The bull on AGRAVIS Raiffeisen AG's silo towers has become an emblem of Münster. The work of art is now shining in new splendour.
Since 2003, the image created by the Münster artist, Pellegrino Ritter, has been visible, from the B 51 bypass and from the canal, in large format on the approximately 1,400 square metre surface of the silo towers. After what was now eight years in all weathers, the motif had faded. In a spectacular action in October 2011, three industrial climbers replaced the banners on which the image is printed.
It is neither dull nor boring, but modern, exciting and multifaceted - AGRAVIS Raiffeisen AG would like to convey a positive image of industry in Münster to the outside world and has sent a clear signal in Industrieweg: the bull on the silo towers is glowing in fresh colours. In addition, a graffito in XXL format decorates the facade of the company headquarters with the image motif of the industry campaign.
Industry and art in harmony - creating dialogue between producers and consumers of food
The colourful motif was first installed on the grey silo towers of AGRAVIS Raiffeisen AG in Münster in 2003, in order to create a dialogue between producers and consumers of food and to promote mutual understanding. Even then, the campaign met with a very positive response. It is no longer possible to imagine Münster without the bull and the motif continues to be a very good fit for AGRAVIS. A fresh coat of paint was necessary, however.
This fresh coat of paint is also important for the image of Münster's industry, so that it is not pushed into the background as an economic factor in the city. Industry secures value creation and jobs in the region. The aim is to make this commitment much more transparent to the general public.
Industry and promotion of up-and-coming talent are closely linked. In order for a company to recruit up-and-coming talent, a good image is helpful. Promotion of up-and-coming talent is also an important part of corporate strategy at AGRAVIS. The company secures jobs in the region and is also very committed in the area of training. Every year, AGRAVIS seeks interested and motivated young people who would like to do their training in the company. Qualified skilled workers are also offered attractive jobs. It is therefore important to make AGRAVIS and its area of activity better known to the general public - among other things, with colourful and highly visible campaigns.
- The Münster artist Pellegrino Ritter, photo: Erik Hinz, www.hinz-foto.de
The Münster artist, Pellegrino Ritter, was recruited, at that time, for the task of providing a link between the silo towers and art.
Since 2003, the image created by the Münster artist, Pellegrino Ritter - with an original size of 50 x 120 centimetres - has been visible in large format on the approximately 1,400 square metre surface of the silo towers. In October 2011, the banners on which the image is printed were replaced.
The replacement of the banners attracted a lot of attention - it took three industrial climbers several days in all weathers to replace the ten motif webs (7 x 21 metres in size). Producing the large webs in digital print was also a challenge, which was professionally implemented by the Münster company, Werbetechnik Bungert.
At that time, Pellegrino designed the image of a bull, which, in his portrayal, was to be reminiscent of cave painting in early days. The symbolic imagery illustrates the notion that primitive peoples have of simultaneously showing respect to the hunted and used animal. In memory of these old customs, Pellegrino's bull is meant to symbolize man's original oneness with nature.
The artist himself formulates it like this:
"In my concept, I am concerned with reflection on the connection between man and animal, agriculture and nutrition. The bull, for me, symbolizes original force and oneness with nature."
Pellegrino has designed the image of the bull as a colourful collage. A collage in art is a popular method of linking fragments and quotations from the past to the present.