New start for Lorenz Rubarth Landtechnik GmbH

Lorenz Rubarth GmbH and AGRAVIS Technik Holding GmbH start together from September 1, 2016, with a new joint agricultural machinery company at the already known site on Herringser Weg 1, Anröchte-Altengeseke.

Bildmaterial zum Content

Distribution of Agco manufacturing brands Fendt, Valtra, and Fella is also connected with the re-establishment. Excellent products, first-class service, and specialist expertise: AGRAVIS Technik Holding and Lorenz Rubarth GmbH in Anröchte, North Rhine-Westphalia intend to grow together based on these aspects. From the beginning, the new Lorenz Rubarth Landtechnik GmbH will employ around 20 employees. They will be taken on by Lorenz Rubarth GmbH so that customers keep their trusted contact partners in sales and distribution.

"We decided to take this step in order to best prepare our company for future challenges in the market from a position of strength", emphasised Jan Lorenz Rubarth, who will be managing director of the new company. "AGRAVIS is a strong partner, with whom we can grow together whilst also expanding our business into adjacent markets."

In order to also provide our customers with a high-quality range of products and first-class service, it makes sense to join forces in the face of increasing competitive pressures and a difficult market environment, continued Jan Lorenz Rubarth.

"The new Lorenz Rubarth Landtechnik GmbH at the Anröchte site gives us the opportunity to establish our position in the Hellweg region to a greater degree", explained Johannes Schulte-Althoff, member of the AGRAVIS Board of Directors, before adding: "The new company will look for synergies arising from collaboration with AGRAVIS Technik Lenne-Lippe GmbH".