Autumn mood at the beginning of spring
Spring has not yet fully arrived in Germany, but the prevailing mood in the Halle Münsterland exhibition centre more resembled autumn. At the spring trade fair for the Raiffeisen markets, AGRAVIS Raiffeisen AG, Terres Marketing und Consulting GmbH, and Terres´ Agentur were already focusing on the second half of 2016 on Wednesday and Thursday – complete with sleds, a tree, and advent calendars.
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Approximately 650 registered visitors from the Raiffeisen markets found out about all of the latest trends and new products for the autumn/winter seasons. 69 suppliers presented their product ranges in the Halle Münsterland exhibition centre. "The trade fair is traditionally an important information and communications exchange for market leaders and employees in the Raiffeisen markets", stated Thomas Wiesner, head of the Markets section of AGRAVIS Raiffeisen AG. Experts provided in-depth information and advice focussing on new products in the home and do-it-yourself, garden, pets, textiles, and horse-riding markets within the areas set out for the category management sector. "For example, the home and DIY category saw bottled gas for the barbecue being offered for the first time", explained Burkhard Serries, Head of Category Management at AGRAVIS Raiffeisen AG.
New riding helmets in line with new EU standards were presented in the riding sector, while, in the garden sector, a stand with decorative wooden boxes full of flower bulbs gave visitors the impression of being in a market. This way of presenting goods represents the new concept of emotionalisation, which is practised by Terres Marketing und Consulting GmbH: the Raiffeisen market should become a shopping experience for the whole family. All categories, including textiles and pets, presented further developments from the strong brands within the Raiffeisen markets.
Even a German television star came to the exhibition: Norbert Heisterkamp, known from programmes such as "Hausmeister Krause" or "Alles Atze" and the promotional face of the Raiffeisen markets, climbed onto a wooden horse and took part in a lasso-throwing competition with guests. Considering that spring was around the corner, it was appropriate that the prize was barbecue vouchers for the Sieger-Markt.