Image barometer: German farmers trust AGRAVIS

AGRAVIS Raiffeisen AG continues to enjoy an excellent reputation among German farmers. In the current DLG image barometer, the company based in Münster and Hanover occupies first place in the "Retail and service provider" rankings. The lamost 700 surveyed farmers awarded AGRAVIS Raiffeisen AG 54.6 points in this category, which were calculated using the brand index analysis method for the first time.

Bildmaterial zum Content

The index comprises these four parameters:

  • Recognition
  • Current future use
  • Satisfaction and preferences
  • General image, innovation and communication

The DLG summary also states: "Farmers' trust in AGRAVIS is equally pronounced in the entire core area and of the agricultural trading company and service provider. For AGRAVIS achieved first place in the north, as well as in the west and east of Germany".

One particular strength of AGRAVIS in this survey was brand recognition. The company scored the best result here by a considerable distance. AGRAVIS expanded its leading position among companies with more than 100 hectares. In addition, AGRAVIS came third with 42.6 points from the participating farmers in the category of "Feed and suppliers (animal)".

"The result makes us quite proud," comments Dr. Clemens Große Frie, CEO of AGRAVIS Raiffeisen AG, on the results of the DLG image barometer. "For German farmers are our most important target group." For AGRAVIS the ranking is a strong confirmation of its course of focusing on corporate activity in Germany. "This will also remain the case", says Große Frie.

Almost 700 farmers with focuses on arable farming, milk production and pig farming were questioned for the DLG image barometer 2014 between August and October last year. The size of the samples was almost doubled compared to previous years. Half of the questioned farmers have land of between 50 and 150 hectares. The average agricultural area per comapny surveyed was 269 hectares.