AGRAVIS Technik Center GmbH, the AGRAVIS Technik Group's used machinery specialist, has also traded beyond traditional bricks-and-mortar locations for some time now. The ab-auction.com online platform which AGRAVIS operates in cooperation with BayWa plays an increasingly strong role in the Technik Group's marketing strategy.
Years of experience
“In 2013, we leveraged the many years of experience in running an auction business we had acquired while operating our bricks-and-mortar auction house in Meppen since 2004 by launching this online platform. Even then, it was clear to us that digitisation is the future,” explains Gerd Schulz, Managing Director of AGRAVIS Technik Holding GmbH.
AGRAVIS has held online auctions at ab-auction.com to sell used machinery several times a month since 2013. The auctions feature fresh items from a stock of approximately 8,000 machines on a weekly basis – a wide variety of choice that only a major player in the agricultural technology sector can offer.
Big success
AGRAVIS and BayWa migrated ab-auction.com to new software in September 2016. Subsequent success has proved the company made the right choice.
The fact that the platform operates so successfully is also explained by the confidence that farmers have in AGRAVIS, one of Germany’s leading agricultural trade companies. “Many customers who purchase a machine on ab-auction.com get pre-sales advice on the phone. The fact that the platform is backed by a competent dealer like AGRAVIS gives them peace of mind,” says Gerd Schulz.
Quality and reliability
Customers who are online really appreciate the quality and security that a recognised dealer and service provider like AGRAVIS offers. This also applies to international trade. The percentage of exports is disproportionately high.
Online marketplace atc-trader.com
The AGRAVIS Technik Group also offers its used machinery portfolio on the online marketplace atc-trader.com. International customers are also very active in this marketplace. Prospective buyers are based all over Europe, overseas and, increasingly, also in Asian countries.
