AGRAVIS presents its range at product showcase in Straubing
With the opening of the new feedstuff plant of DoFu Donaufutter GmbH in Straubing-Sand in summer 2016, AGRAVIS Raiffeisen AG successfully launched itself onto the Bavarian market. Exactly one year later, the AGRAVIS business segments Raiffeisen Markets, Energy, Feedstuffs and Plants presented their extensive product portfolio clearly and compactly to the regional cooperatives and dealers in South Germany at a two-day product showcase at the DoFu site in Straubing.
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- At the product showcase of the AGRAVIS Group at the feedstuff plant of DoFu Donaufutter GmbH in Straubing, conversation flowed easily between the AGRAVIS business segments and customers from South Germany. The Raiffeisen Markets segment was also pleased to welcome some prospective customers among its guests.
With this product showcase, AGRAVIS further strengthened its direct contact with the regional cooperatives and dealers and presented itself as an efficient partner in the region of South Germany, which is still a young market. Visitors were able to take advantage of the professional knowledge of the AGRAVIS experts during this two-day event. A large marquee and the outdoor area offered ample space to present the extensive AGRAVIS product portfolio. The Raiffeisen Markets business segment set up a real store in one of the halls. This gave guests the opportunity to directly experience the concept of customer communication with emotional appeal and a contemporary store layout by the AGRAVIS subsidiary Terres Marketing+Consulting GmbH. "Our concept is sparking interest among the regional cooperatives. We had some great discussions which will produce results," said a delighted Jörg Mohr, director of Terres M+C.
The AGRAVIS subsidiaries and affiliated companies Derby Spezialfutter GmbH, Höveler Spezialfutterwerke GmbH & Co. KG (Blattin), HL Hamburger Leistungsfutter GmbH and Vitavis GmbH also presented their products in Straubing. They have been successfully selling high-quality special feed on the South German market for some time. “Many farmers and trading partners in Lower Bavaria and neighbouring regions already know and highly rate our products. And we want to convince even more customers," explains DoFu director Klaus Feils.
The feedstuff plant in Straubing was opened in July 2016. Production can amount to up to 60,000 tons per year in a two-shift operation. The investment in the feedstuff plant of DoFu Donaufutter GmbH was a logical and logistical further development of the existing feedstuff activities of the AGRAVIS companies in the strong processing region of South Germany.
With its two-day product showcase, AGRAVIS underlined its claim to be a strong wholesale partner for the farming industry in South Germany.
More information about DoFu Donaufutter GmbH can be found here.