AGRAVIS Technik strategically repositions itself with AGCO/Fendt and CLAAS
AGRAVIS Technik is one of the leading trade and service partners in the field of agricultural technology in Germany. With a turnover of 791 million Euro during the past business year, the Technik Group is making an important contribution towards the economic success of AGRAVIS Raiffeisen AG – today and in future.
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- AGRAVIS Technik strategically repositions itself: From 1 January 2016, products of the brands AGCO/Fendt and CLAAS will be managed separately both in Westphalia and in western Lower Saxony. However, all workshops will continue to remain open for all brands.
"AGRAVIS Technik is constantly looking for opportunities to get better and better and to actively participate in shaping market developments", explains Gerd Schulz, director of AGRAVIS Technik Holding GmbH. "We use the current change in the agricultural technology industry as an opportunity to develop a sustainable perspective." That is why AGRAVIS Technik is strategically repositioning itself for the future to enable it to continue operating on the market with a high-performance portfolio and premium service and to secure its strong market position in the long term.
From 1 January 2016, products of the brands AGCO/Fendt and CLAAS will be managed separately both in Westphalia and in western Lower Saxony. However, all workshops will continue to remain open for all brands. In addition, the communal and small device technology will be merged in a separate, national corporation.
Apart from that, AGRAVIS Technik is planning to invest in added customer orientation and service quality in the course of its future programme. This includes the construction of new locations, modernisation measures in the service workshops and upgrading the training and advanced training for the employees of AGRAVIS Technik.
AGRAVIS Raiffeisen AG will be presenting the new brand strategy and the planned structural changes at the Agritechnica from 8 to 14 November 2015.