AGRAVIS top of the DLG Image Barometer
Amongst trading and service companies, no other company is quite as trusted within German agriculture as AGRAVIS Raiffeisen AG. In the current DLG Image Barometer for 2016, AGRAVIS took first place in the "Trade and Service Providers" category. With a brand index of 53 points, the agricultural trade and service company improved by one position compared to the previous year and has taken back top spot from all of its rivals.
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- In the current DLG Image Barometer for 2016, AGRAVIS took first place in the "Trade and Service Providers" category.
"Wow! "There is no greater confirmation of trust," stated Dr. Clemens Große Frie, Chairman of the Board of Directors of AGRAVIS Raiffeisen AG, regarding the current ranking. "We are extremely grateful for this vote of confidence from German farmers – our most important target group. However, we will remain humble and consider the result as a request that we should stay on the path we have chosen, namely to keep our focus on the German market. We hold ourselves responsible to ensure that such trust is consistently maintained through high-quality work, first-class products and solutions that provide farmers with genuine added value", continued Große Frie. A look at regional results makes it clear that AGRAVIS has a particularly large lead compared to its rivals in both the north and the east.
A striking number of German farmers also trust AGRAVIS in the field of feedstuffs. The company continues to be amongst the industry image leaders in this category. In the north of Germany, it ranked first in the survey by a clear distance. AGRAVIS is in second position in both the west and east of Germany, as well as in the nationwide classification.
The Deutsche Landwirtschafts-Gesellschaft (DLG) asks more than 700 farmers once a year, and the results are summarised in an image barometer that is highly regarded in the industry. When calculating the brand index the aspects of brand awareness, brand loyalty and performance, and brand image are taken into account.