Horsch seminar at Newtec: machine exhibition hall becomes a lecture theatre
The 1,800 m² exhibition hall belonging to Newtec Vertriebsgesellschaft für Agrartechnik mbH in Peine was transformed into a large lecture theatre: approximately 200 guests listened to lectures regarding crop protection and agriculture. For the first time, the machinery manufacturer Horsch presented a series of seminars at Newtec, a subsidiary of AGRAVIS Raiffeisen AG, at their Peine site.
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- Caption: This was the first time that the Newtec site in Peine hosted a Horsch seminar. An audience of approximately 200 people listened to the exclusive presentations.
Whilst the other three seminar locations in Germany are hotels or within Bavaria, where Horsch is based, a technical site opened its doors for specialists and farmers in Peine. "We did a little clearing up before the start and arranged the machines in such a manner that it is fitting for the event", explained branch manager Jochen Etzold. Experts and interested parties met up at Lehmkuhlenweg to exchange information and ideas from 9am until 4pm including a breakfast buffet and lunch.
The presentations were the primary focus. Michael Horsch, from Horsch Machinen GmbH, presented a talk on current developments within agriculture. Theodor Leeb, from Horsch Leeb Application Systems GmbH, informed those present regarding modern crop protection technology and the Horsch product range. Trends and developments in crop protection were covered by Dr. Jens Karl Wegener from the Julius Kühn-Institut in Braunschweig. "Image of agriculture: is handling the public becoming a central entrepreneurial competence?" – this question was posed by Nadine Henke, farmer and practising vet from Bruchhausen-Vilsen.
There was plenty of material for guests to discuss in a lively manner with coffee and cake after the events of the day were summarised. In addition, the farmers took advantage of the opportunity to walk around the exhibition of machinery from Newtec in Peine.