A tip for success from the petrol station practical training: be different from the others
How can a petrol station assert itself in a highly competitive market? By being different from the others. This is the most important tip of AGRAVIS petrol station leaseholder and training instructor Jannis Verfürth for the four participants attending his one-day "Shop und Bistro" workshop.
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- Jannis Verfürth (right), the leaseholder of the AGRAVIS petrol station on Industrieweg in Münster, explains a special offer on drinks to Julian Görres (left) and Markus Nies.
He does not offer industrially-processed foods at his petrol station bistro, for example, but rather home-made tuna salad.
Two employees from the Ammerland-OstFriesland eG cooperative and two from Raiffeisen Rhein-Ahr-Eifel GmbH came to Münster to find out more and exchange information at the company on Industrieweg. Verfürth explained what they should bear in mind in the presentation of goods and product range both in the petrol station shop and the bistro, and the importance of special offers. "It is important for customers visiting the shop to feel the need to buy," Verfürth emphasises. For the leaseholders and operators essentially live from the shop business, as his colleagues also confirm.
New perspectives on the petrol station business
Julian Görres has been active in the petrol station business at Raiffeisen Rhein-Ahr-Eifel GmbH for two years now. "I have gained a new perspective on my petrol station," he affirms. The fact that he can organise regular special offers to arouse customers' interest was once again made clear to him, for example. "Or that it is also possible to combine items and to sell these together for a discount," he adds.
In January, he and his colleague Markus Nies will receive a new merchandise management system that has already been introduced at Verfürth's petrol station in Münster. He explained how to use the technology during the one-day seminar. "A well-managed merchandise management system forms the basis of every good business," emphasises Jannis Verfürth.
A comprehensive advanced and further training programme
The one-day seminar is just one component of the comprehensive advanced and further training programme that the AGRAVIS petrol station service offers operators and employees of cooperative petrol stations. Prospective petrol station managers are also able to complete a 14-day practical training programme, for example.
Julian Görres is glad he attended the seminar: "It was my first advanced training in this field and was really worthwhile. We will take all the information and tips with us and see what we can now implement."
A step ahead of the competition
Jannis Verfürth also benefits time and time again from the training that is held several times a year: "It is also about exchanging with others. We discuss our daily lives and I also gain a great many ideas. I learn new things, too, and also gain objective insights into my petrol station from the participants."
The participants from the Rhineland also took note of trainer Verfürth's most important tip of setting oneself apart from the competition with special offers – and are delighted that they are already heading somewhat in this direction. "We have just started to set up a refreshment stand at one of our petrol stations located close to the A 60 motorway. We offer burgers and want to also invest in a deep fat fryer. Hardly any petrol stations have one," explains Görres. Jannis Verfürth listens attentively and nods: it could become a profitable business.