Raiffeisen order fair of AGRAVIS Raiffeisen AG: "People make the brand"
"People make the brand" was the motto of the Raiffeisen order fair of AGRAVIS Raiffeisen AG, which was held on 23 and 24 September at the Congress Centrum in the Münsterland hall. The fair attracted more than 900 trade visitors from the Raiffeisen stores, who obtained information on novelties and special offers and were able to order merchandise for the next season. Around 100 exhibitors presented their range.
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This year's trade fair centred on enhancements of the individual ranges such as garden, equestrian sport, textiles, pets as well as home & do-it-yourself. One focus was for instance placed on "barfing", the biologically adequate raw feedings of dogs, which is a lasting trend in the range of goods for pets. In live workshops at the special barfing stand, trade visitors learned from host and singer Oli Petszokat and expert Dr Sabine Thöne-Groß about available concepts and how the Raiffeisen stores can present this topic to their customers in a professional manner.
Many enhancements were also presented in the store brand range, for example modern battery-powered lawnmowers or garden hoses. The AGRAVIS subsidiary and franchiser Terres Marketing + Consulting and the TerresAgentur were also showcasing their range of up-to-date shopfitting concepts and services for modern Raiffeisen stores and presented attractive offers.