DAVA AGRAVIS INTERNATlONAL will be able to take on agricultural trade activities at Getreide AG.
As envisioned, DAVA AGRAVIS INTERNATIONAL Holding A/S will be able to take on major portions of the agricultural trade business of Getreide AG with its headquarters in Rendsburg, Germany. The German Federal Cartel Office recently gave us green light for this deal. Dr. Clemens Große Frie, head of AGRAVIS's managing board, announced that before 900 shareholders and guests in Hamburg at AGRAVIS's general meeting of shareholders .
- Bildmaterial zum Content
- Here's AGRAVIS general meeting of shareholders (from left to right): Dr. Clemens Große Frie, chairperson of the managing board at AGRAVIS Raiffeisen AG, Franz-Josef Holzenkamp, chairperson of the AGRAVIS supervisory board, Thorsten Pogge, future chairperson of the managing board of Ceravis AG, Christian Junker, CEO of the Danish Agro and Henrik Stilund, the future COO at Ceravis AGDen presented the corporate name.
This acquisition encompasses a total of nine companies at about 60 locations primarily in the German states of Schleswig-Holstein, Mecklenburg-Western Pomerania, Saxony and Saxony-Anhalt.
"We're happy that the German Federal Cartel Office gave us green light so that we will be able to launch this project soon. Now we'll start our closing and carrying out the formalities such as transfers, financial transactions and redistributing personnel including all the other details to be at the starting line by 1 June 2015". Große Frie, along with Christian Junker as the CEO at the Danish DAVA, will now be able launch the joint venture in the form of DAVA AGRAVIS INTERNATIONAL for this purchase. They expressed the fact that they are happy that there is no longer a feeling of insecurity among our 500 employees.
Ceravis AG as an independent corporate group
Große Frie announced further details to shareholders. That included the fact that the companies bought by Getreide AG will be operating on the market as an independent corporate group under the name of Ceravis AG. Our new Ceravis AG will earn a turnover in excess of 900 million euros,
although contrary to original plans, Landhandel Gransee and some other locations will not be a part of this purchase and remain the property of Getreide AG .
The name of Ceravis AG comes from cera for cereal while vis stands for power or vision. It will be managed in future by the managers Thorsten Pogge (who is changing from AGRAVIS Raiffeisen AG to the function of chairman of managing board at Ceravis AG) along with Henrik Stilund (DAVA) in the function of COO.
This German-Danish joint venture will experience growth
"As Ceravis, we will primarily have access to harbours in Rostock, Stralsund, Wolgast, Kiel and Rendsburg in Germany as well as other feed-production locations, not to mention a functioning seed business. Große Frie was of the opinion that "all these things, coupled with a comprehensive agricultural trade network, are what make this transaction attractive to us". He pointed out at the AGRAVIS general meeting of shareholders that with Ceravis this German-Danish joint venture could grow substantially on the German market. At the same time, he lowered excessive euphoria because "we are not anticipating any major events in year one or two; however, we are hoping that we have put ourselves in a position that will enable us to record the originally planned 1 billion euros in turnover with a recognisable share of results."
To date, AGRAVIS and DAVA have been jointly marketing Eastern Europe and the Baltic and not without success. DAVA AGRAVIS INTERNATIONAL earned a turnover of 500 million euros in agricultural trade and by selling agricultural equipment in Eastern Europe in 2014.
Expanding business in new region
Große Frie took a confident look forward when he estimated that "Ceravis AG is now giving us the opportunity to set up operations in regions where AGRAVIS (not to speak of DAVA) were active in. We have a lot to offer the agricultural operation and all other market players, the upstream or downstream businesses and the purchasing industry and exporters. Große Frie, the head of AGRAVIS managing board, sketched out the potential business alignment of Ceravis by saying "we would like to continue the trusting relationship that customers shared with the companies in Getreide AG before". We'll start off by ensuring that our customers will keep the contact business partner they have come to know because we have a great deal of respect for our employees at each of our business locations. Große Frie wants to join together with Ceravis AG to establish ourselves on the market and shift into gear for growth". A solid link to DAVA AGRAVIS INTERNATIONAL will bring substantial bebefit that everybody can profit from – but that will primarily be agriculture itself."