Positive Conclusion from AGRAVIS Cup in Oldenburg
The first AGRAVIS Cup in Oldenburg came to an end with the victory of Mario Stevens in the Grand Prix. 22,000 spectators watched exhilarating sport on three-and-a-half tournament days. "We witnessed very exciting competitions, and participants in the show-jumping and in the dressage arena were buoyed by the mood in the stands", AGRAVIS Management Board member Dirk Bensmann summarizes.
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"The tournament is an excellent advert for this sport." The AGRAVIS Cup provided, on the one hand, an excellent platform for positioning AGRAVIS Raiffeisen AG as an umbrella brand for various target groups. On the other hand, it was possible to use brands like Derby and Kantrie to support sales business in the Raiffeisen markets.
Derby GmbH and Equestrian Sport Category Management of the Markets Division can only confirm this after numerous customer contacts in the exhibition area of the EWE Arena. "We have made super sales", said Daniela Ehrenbrink, Product Consultant at Derby Spezialfutter GmbH, towards the end of the tournament. "We achieved a good advertising effect for the Raiffeisen markets", added Frank Friedhoff of Equestrian Sport Category Management, referring to the 2,000 Raiffeisen Market catalogues that were handed out.
At the same time, the run for the "AGRAVIS Future Prize" began in Oldenburg. 14 young riders under 25 years of age took advantage of the opportunity offered by the international S show-jumping event on Friday, presented by AGRAVIS and the regional Raiffeisen cooperatives, the prize offered by Oldenburg business on Saturday and the Grand Prix on Sunday, to score points for this special prize. Three equivalent trials for the AGRAVIS Future Prize will follow at the beginning of January in the K+K Cup in Münster.
A new platform is thus being provided to young talent in both Oldenburg and Münster for them to prove their class at a high level. Federal trainer Otto Becker is the patron of the AGRAVIS Future Prize. "That gives the competition an additional attractiveness", says AGRAVIS Management Board member Dirk Bensmann. "The AGRAVIS Future Prize thereby becomes a special component within the concept of the promotion of up-and-coming talent, which plays a gratifyingly important role in the AGRAVIS Cup Oldenburg". He added that the division into two major indoor tournaments produced a sporting blueprint, which also made the AGRAVIS Future Prize something special.
With 22 points, the 22-year-old Jana Wargers, from Emsdetten in Oldenburg, put herself in first place in this ranking. "I think it is very good that this project has been created. It is very important for us young people", Jana Wargers underlined, "and I would like to say thank you on behalf of everyone."
"We are very happy to be able to offer our sponsors a highlight like the AGRAVIS Future Prize", Oliver Schulze-Brüning, Tournament Manager of the K+K Cup in Münster, emphasizes "and if up-and coming riders are involved in it, this is all the better. The events in Oldenburg and Münster are similar, both being anchored in out-and-out equestrian regions - it's simply a good fit."
This special ranking is open not only to German riders, but also participants from abroad. That is another advantage: in equestrian sport, comparisons are drawn right across national boundaries and continents. The AGRAVIS Future Prize takes up this idea.
For federal trainer Otto Becker, who has been in office since 2009 and has prioritized the targeted promotion of up-and-coming talent, commitment to the AGRAVIS Future Prize is one of the most important components. In his capacity as patron, Becker will pay tribute to the overall winner and the riders with the most points in the K+K Cup in Münster.
Interview with Dirk Bensmann, Management Board Member of AGRAVIS Raiffeisen AG
The 1st AGRAVIS Cup in Oldenburg is over. What are your conclusions?
Dirk Bensmann: very positive. I was often in the arena on tournament days and hugely impressed each time. We witnessed very exciting competitions, and participants in the show-jumping and in the dressage arena were buoyed by the mood in the stands". While I am not a proven expert in this field, I think that the AGRAVIS Cup has shown the great fascination that riding holds. In short: the tournament is an excellent advertisement for this sport.
Were your expectations in respect of the title sponsoring met?
Dirk Bensmann: Undoubtedly yes. The AGRAVIS Cup provided, on the one hand, an excellent platform for positioning AGRAVIS Raiffeisen AG as an umbrella brand for various target groups. On the other hand, we were able to support sales business for our brands like Derby and Kantrie in the Raiffeisen markets. Many good discussions arose on the fringes of tournament events, thereby enabling us to further strengthen our principle of close customer relations here in Oldenburg.
Do you still see development potential for the AGRAVIS Cup?
Dirk Bensmann: Better is known to be the enemy of good. In my view, the 2014 AGRAVIS Cup aroused a great deal of enthusiasm. We can continue to build on this. And I am already looking forward to next year's AGRAVIS Cup.